JAAF is a new designer brand offering the perfect combination of luxurious quality, fun design and versatility of wear. Colours and prints are part of our DNA, but we make sure they don't outshine the person who wears them. Our clothes are made to highlight unpretentious femininity and bring out inner confidence.

At JAAF we believe that looks are only part of the picture. Being cool means also caring about other people and our planet. That is why we strive to create a world where style and environmental & social awareness go in the same direction.

We choose natural and certified fabrics and base our manufacturing in Poland. We are transparent in showing our clothes' environmental impact and we participate in the carbon offset program to ensure our products are carbon neutral. JAAF also donates 1% of the sales made through our website to three different social initiatives.

We aim to create pieces you will want to keep in your closet forever.